Social Media Best Practices
As an employee of NASSCO, you are among the company’s most influential brand ambassadors. Along with the company’s products and services, you represent NASSCO on a daily basis when you interact with fellow employees, customers, potential customers, contractors and the general public.
It is important for all NASSCO employees to help protect the NASSCO brand, including in your social media communications. Social media sites like Facebook, Instagram, Snapchat and Twitter can be fun and rewarding ways to share your life and opinions with family, friends and coworkers. However, the use of social media also presents certain risks and carries with it certain responsibilities.
We’ve developed the following best practices to help you have fun with social media while respecting the nature of NASSCO’s business.
- Play by the rules. The same rules that are found in NASSCO’s policies apply to your online activities. All employees must abide by the company’s policies prohibiting harassment, discrimination and retaliation.
- Respect all copyright, trademark and financial disclosure laws.
- Don’t over-share. Do not disclose NASSCO trade secrets and proprietary business information.
- Avoid showing images of NASSCO ships in any stage of construction to protect military trade secrets and the private interests of commercial customers.
- Be respectful. Avoid posts that might constitute harassment, bullying or abusive conduct. Be fair and courteous to fellow employees, customers, contractors, suppliers, visitors and people who do business with NASSCO.
- Online posts should never include statements, photographs, videos or audio clips that are violent, obscene, threatening or intimidating to others.
- Speak from personal experience. Express only your personal opinions. Never represent yourself as a spokesperson for NASSCO. Make sure you are honest and accurate, and be clear about the fact you are an associate of NASSCO if you’re sharing company news.
- If you publish a blog or website, it is best to include a disclaimer such as “The postings on this site are my own and do not necessarily reflect the views of my employer.”
- Stay safe. Never let social media interfere with your safety while on-site at NASSCO, traveling to or from work, or anywhere else. Be aware of your surroundings.
- Limit on-the-clock use. Refrain from posting personal communications during paid working hours or using company equipment.
Please make responsible decisions when posting about NASSCO to social media or any public website. If you have any questions about the use of social media as a NASSCO employee or what type of content is OK to post, please contact communications@nassco.com or 619-544-3560.
